The Zahra agricultural app in Egypt offers an integrated digital system for farm management and supporting investors and farmers. According to Ahmed ElSayed, CEO of Zahra company, the app draws its information from various sources, including satellite imagery and artificial intelligence.
Speaking to “Food & Climate” on the sidelines of his participation in the Agritech 2026 exhibition and forum, which concluded in Cairo last week, ElSayed stated that his company specializes in agricultural technology solutions.
He explained that the Zahra app utilizes artificial intelligence technologies and satellite imagery to analyze farm data, which helps improve the management of agricultural operations, increase productivity, and optimize resource use.
AI-based technologies contribute to improved efficiency across various sectors and help address challenges facing agricultural activities, such as increasing crop yields, managing irrigation, sensing soil properties, monitoring crops, removing weeds, and improving farming practices.
The agricultural sector faces significant challenges, but artificial intelligence (AI) has the potential to provide effective solutions. AI-based technologies have enabled farmers to achieve greater production using fewer resources, while improving the quality of agricultural products and accelerating their delivery to markets, according to a United Nations study.
AI also allows farmers to collect and analyze vast amounts of data from governmental and public sources to provide solutions to many complex problems, as well as to implement smarter irrigation methods that lead to increased productivity.
Future agriculture is expected to become a blend of technological and biological skills, contributing to improved production quality, reduced losses, and a less burden on farmers. The United Nations indicates that two-thirds of the world’s population will live in urban areas by 2050, which increases the need to use AI to automate many agricultural processes, reduce risks, and provide more efficient and accessible means of production.
The CEO of Zahra stated that the user begins by downloading the application and creating an account, then enters farm data. The application then links this data to satellite imagery and analyzes it using artificial intelligence technologies. Further details are provided in the following interview:
What does the Zahra agricultural app offer farmers after these steps?
After completing the steps to download the Zahra agricultural app, farmers receive daily notifications containing: precise recommendations regarding irrigation, fertilization, and spraying schedules, along with appropriate technical practices for each stage of crop growth.
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The application also issues proactive warnings based on weather and climate data, enabling farmers to prepare for adverse weather conditions and minimize their impact on crops. It also allows for continuous assessment of plant health and field performance.
Does the application only support agricultural activities?
The application doesn’t only serve farmers; it also provides comprehensive solutions for those interested in agricultural investment. It offers an implementation plan for establishing a farm, including a general project plan, technical and financial feasibility studies, irrigation network design, and recommendations for specialized companies capable of executing the project.
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The app’s philosophy is based on providing all the services an investor or farmer needs through a single platform, saving time and effort and contributing to more accurate investment decisions.
There are many agricultural apps currently available in Egypt. What does the Zahra Agricultural App add?
The app includes several services, such as auctions, which aim to boost farmers’ purchasing power by enabling them to buy production inputs collectively at competitive prices.
The company has also signed cooperation agreements with a number of companies operating in the agricultural sector, granting app users exclusive discounts and benefits on various agricultural products and services.
The app features an online store serving all stakeholders in the agricultural system, including farmers, producers, agricultural engineers, technicians, and equipment owners, providing services such as product browsing, electronic payment, and delivery.
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The company is preparing to launch a comprehensive media campaign to promote the app.
Its most prominent feature is the integration of farm management services, data analysis, agricultural investment, and e-commerce, all within a single digital platform.
Furthermore, using the application only requires downloading it to the mobile phone, and it is available completely free of charge via phones running on the “Android” and iOS systems.